Social Media Specialist & Content Strategist
Digital marketing professional specializing in social media management, content strategy, trend forecasting, influencer partnerships, and campaign execution. I build community-driven, performance-focused programs that turn cultural insight into measurable brand growth.
3B+ Content Views Generated
Expertise
About
I'm a social media specialist, content strategist, and digital marketing professional with 4+ years of experience leading social-first brand programs. My work spans content strategy, community management, influencer partnerships, paid social, and performance reporting across TikTok, Instagram, YouTube, and Meta.
I sit at the intersection of culture, creative, and analytics — translating audience insight and trend data into editorial calendars, campaign concepts, and creator partnerships that move brand metrics. From always-on social management to integrated launch campaigns, I build programs designed to grow audience, deepen community, and deliver measurable marketing outcomes.
Selected Marketing Experience
Founder & Creative Director
Digital Marketing Specialist | Content & Social Execution
Social Media Content Producer
Social Media Creator & Brand Collaborator
Services
End-to-end management across TikTok, Instagram, YouTube, and Meta — editorial calendars, publishing, community engagement, and monthly performance reporting.
Audience research, channel positioning, content pillars, and trend-informed concepts that align social output with brand and marketing objectives.
Creator sourcing, briefs, and production of platform-native UGC and short-form video for organic feeds, paid social, and influencer-led campaigns.
Brand identity, editorial website builds, and founder/creator personal-brand strategy that connects social presence to a polished digital home.
Content Specialties
Strategy
Great content is not just posting consistently. It is understanding culture, testing hooks, watching retention, identifying what people actually respond to, and turning those insights into repeatable formats.
Crafting attention-grabbing openings that stop the scroll in under 1 second.
Identifying emerging trends before they peak to maximize viral potential and relevance.
Editing that feels organic to each platform — pacing, effects, and format tailored for engagement.
Understanding what drives your audience to watch, share, comment, and convert.
Data-driven optimization using retention rates, engagement metrics, and growth signals.
Fast iteration on hooks, formats, and creative angles to find winning content formulas.
Building genuine connection through comments, duets, stitches, and community interaction.
Shaping cohesive brand storytelling across formats with a clear visual point of view.
Case Study
Create engaging, platform-native short-form content that captures attention quickly and drives audience growth.
Developed trend-based concepts, tested hooks and formats, edited for retention, and optimized creative based on performance data.
Contributed to short-form content generating 3B+ views across TikTok, Instagram Reels, Facebook, and YouTube Shorts.
Background
Internet Girl Agency
Momento Camera & Slay Dot
Austin Sprinz
@clairebogart
Case Studies
Client
Austin Sprinz
Objective
Create highly engaging short-form content capable of capturing attention within seconds, increasing viewer retention, maximizing shareability, and driving large-scale audience growth across TikTok, Instagram Reels, Facebook, and YouTube Shorts.
Strategy
Developed storyline-driven short-form content built around strong hooks, audience psychology, trend analysis, and platform-native storytelling. Focused on creating emotionally engaging narratives that encouraged viewers to watch through completion and share with others.
Execution
Supported content ideation, production, and execution for a viral short-form video campaign. Applied audience insights, storytelling frameworks, trend research, and platform best practices to create content optimized for retention, engagement, and organic distribution.
Result
A single storyline-driven short-form video generated more than 99 million views, contributing to large-scale audience growth and demonstrating the effectiveness of strategic content development, audience-focused storytelling, and platform-native creative execution.
99M+
Views
Client
SOON HARI — Ad Campaign
Objective
Launch a paid social ad campaign for SOON HARI with creative built for performance and brand recall.
Strategy
Hook-first creative direction, native ad framing, and audience-aligned messaging tailored for TikTok and Reels placements.
Execution
Produced and edited the campaign creative, then iterated on hooks and edits based on early performance signals.
Result
Ad creative scaled to 1.8M+ views with strong engagement and efficient delivery against campaign KPIs.
1.8M+
Views
Client
Momento Camera
Objective
Sustain always-on content output and keep the brand in-feed between major campaign moments.
Strategy
Editorial mix of trend reactions, product-in-use moments, and creator-led storytelling aligned to the content calendar.
Execution
Rapid concept-to-post turnaround with platform-native editing, captions, and audio selection.
Result
Maintained consistent reach with this evergreen post crossing 800K+ views.
800K
Views
Client
Momento Camera
Objective
Test new content angles to expand the brand's audience beyond its core demographic.
Strategy
Hypothesis-driven creative testing — varied hooks, formats, and POVs benchmarked against retention and engagement.
Execution
Shipped a tightly scoped test slate and analyzed performance to inform the next content sprint.
Result
Winning concept reached 400K+ views and unlocked a new repeatable format for the channel.
400K
Views
Get In Touch
Interested in social media management, creator strategy, UGC, or short-form content? I'd love to connect.